THE IMAGE EUPHEMISM IN THE ADVERTISING LANGUAGE OF THE HEALTH AREA: AN ANALYSIS OF DISCOURSE ON ANIMATION
advertising, animation, euphemism
This study investigates the use of health advertising animation as a euphemism. The research contemplates a historical rescue of health advertising, its regulations and relationship with animation, listing its main characteristics. As well as conceptualizing euphemism and discussing its uses for advertising. Thus, an analysis of the French discourse of four health advertisements concludes the study on image euphemism in animated advertising in the area of health.