Banca de DEFESA: TALVACY CHAVES DE FREITAS

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : TALVACY CHAVES DE FREITAS
DATE: 10/01/2020
TIME: 10:00
LOCAL: Auditório 01 - DECOM
TITLE:

Mass self-communication in the digital culture from Manuel Castells: A Case Study among communication students in Northeast Brazil

 

KEY WORDS:

Mass self-communication; learning; communicative autonomy.

PAGES: 313
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

The objective of this thesis was to understand the phenomenon of “mass self-communication” in the emerging digital culture, from a bibliographic-analytical study of Catalan sociologist Manuel Castells, and then to verify, through the “Case Study” method, the influence of the investigated phenomenon in the learning process of the students of the Communication area, in three higher education units: Marketing Course, Faculty of Philosophy, Sciences and Letters of Cajazeiras (FAFIC); Journalism Course at the State University of Rio Grande do Norte (UERN) and Journalism Course at the Federal University of Rio Grande do Norte (UFRN). This thesis was carried out at the Department of Social Communication Sciences of the Salesian Pontifical University (UPS) in Rome, in cotutela with the Federal University of Rio Grande do Norte. Among other results obtained in the research, the author emphasizes two important discoveries. First, a clear theoretical understanding of the ongoing paradigmatic shift from “mass communication” to self-communication in digital media ecologies. The practice of self-communication in digital media is accomplished through a multimodal two-to-many communication system, with the ability for each connected person to autonomously access an infinite set of hypertextual information without the prior need for program time and space, having interactivity as its main rule (CASTELLS, 2017). This unprecedented communicative model emancipates, as never before, the culture of autonomy, which, for Castells (2013, 2015), is the predominant culture of today. Secondly, taking as reference some categories present in the description of the object of study, it was argued as subsidiary hypotheses that the practice of mass self-communication among higher education students emancipates autonomy in the access, management and publication of academic content in the digital media of the students themselves. The final result of the “Case Study” revealed that all 52 students involved in the research live and learn immersed in the new interactive, hypertextual and multimodal paradigm of self-communication. This new digital “ecology” emancipates students' academic autonomy, thus provoking a clear communicative dissonance between the new learning model adopted by the students and the traditional didactic-pedagogical model. Aware, therefore, that there is an ever widening communicative and cultural gulf between students' new learning dynamics and the secular environment of teaching structures, and also aware that digital media has become the main research 'library' for students interviewed, the author concludes the research by presenting some practical propositions to emancipate the pedagogy of the student's academic autonomy from the era of self-communication in the emerging digital culture.

BANKING MEMBERS:
Externo à Instituição - EMIRO JOSÉ CEPEDA CUERVO
Interno - 1319361 - JUCIANO DE SOUSA LACERDA
Presidente - 1644432 - MARIA DO SOCORRO FURTADO VELOSO
Externo à Instituição - MARIA PAOLA PICCINI
Externo à Instituição - MAURO MANTOVANI