Banca de QUALIFICAÇÃO: HELOISA MADALENA OLIANI CARAVINA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : HELOISA MADALENA OLIANI CARAVINA
DATA : 14/10/2019
HORA: 16:30
LOCAL: Decom
TÍTULO:

THE IMAGE EUPHEMISM IN THE ADVERTISING LANGUAGE OF THE HEALTH AREA: AN ANALYSIS OF DISCOURSE ON ANIMATION

PALAVRAS-CHAVES:

advertising, animation, euphemism

PÁGINAS: 176
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
SUBÁREA: Relações Públicas e Propaganda
RESUMO:

This study investigates the use of health advertising animation as a euphemism. The research contemplates a historical rescue of health advertising, its regulations and relationship with animation, listing its main characteristics. As well as conceptualizing euphemism and discussing its uses for advertising. Thus, an analysis of the French discourse of four health advertisements concludes the study on image euphemism in animated advertising in the area of health.

MEMBROS DA BANCA:
Externo à Instituição - PAULA RENATA CAMARGO DE JESUS - UPM
Presidente - 008.716.335-74 - FERNANDA ARIANE SILVA CARRERA - UFRJ
Interno - 3943432 - JOSENILDO SOARES BEZERRA