Banca de DEFESA: RENATO FERREIRA DE MORAES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : RENATO FERREIRA DE MORAES
DATA : 19/06/2019
HORA: 10:00
LOCAL: Sala 02 - DECOM
TÍTULO:

ASSISTENCIALISM AND SPECTACULAR ON RN TV: Afetos staged in the speech of Carlos Alberto de Sousa

PALAVRAS-CHAVES:

Television. Rio Grande do Norte. Spectacle. Assistencialism. Entertainment. Discourse Analysis.

PÁGINAS: 157
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
SUBÁREA: Rádio e Televisão
ESPECIALIDADE: Videodifusão
RESUMO:

The research investigates the affection as a tool of persuasion in the speech of presenter Carlos Alberto de Sousa, politician and businessman, founder of TV Ponta Negra, who between the late 1980s and early 1990s led an audience program on the station. The cutout is a program with 5h 18sec, distributed in 10 frames, shown on December 5, 1987, and a frame of 9min 15sec, of June 17, 1987. It is sought, through a televisual analysis and discourse analysis, a critical analysis upon some of the codes that link the two sides of the screen in an environment of assistencialism, entertainment and politics. The theoretical framework is based on the functionalist theory of the media (hypothesis of Uses and Gratuities), with reference in Merton and Lazarsfeld (2000) and Katz, Gurevitch and Hass (1973). Still, in the concepts of grotesque and in the television analysis of Sodré (1975, 1977, 2002, 2006); of the media discourses, in Charaudeau (2010); on the relation politics x mass communication, in Aldé (2004), Gomes (2004) and Lima (2001); about spectacle, in Debord (2003), about popular programs on TV, in the analysis of França (2006). Midiatization has a reference in Hjarvard (2012, 2014), and the concept of electronic coronelismo is based on Santos and Caparelli (2005). Affection has reference in Sodré (2006) and Freire Filho (2017); and charismatic domination, in Weber (2004). For television analysis, the reference is Jost (2004, 2007). For the discourse, the forgettings described by Orlandi (1999) and Pêcheux (2014), of the French school of AD, having support in the methodology proposed by Souza (2014). The methodology of the research includes bibliographical research, documental, oral history and videographic research next to the collection of the TV station. It is concluded that, with rare episodes of spontaneity, the affections are strategically staged in a narrative of entertainment and assistencialism with politic-business purposes. With traces of grotesque and electronic coronelismo, the frames reveal a conservative, capitalist, macho and discriminatory discourse.

MEMBROS DA BANCA:
Presidente - 1694773 - VALQUIRIA APARECIDA PASSOS KNEIPP
Interno - 2475502 - ITAMAR DE MORAIS NOBRE
Externa à Instituição - CHRISTINA FERRAZ MUSSE - UFJF