Banca de DEFESA: GUSTAVO HENRIQUE FERREIRA BITTENCOURT

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
DISCENTE : GUSTAVO HENRIQUE FERREIRA BITTENCOURT
DATA : 04/06/2019
HORA: 14:30
LOCAL: Auditório 02 - DECOM
TÍTULO:

The concept of authorship as a value: an interchange between art and marketing in the cultural history of cinema

PALAVRAS-CHAVES:

Cinema. Authorship. Cinephilia. Star system. International festivals.

PÁGINAS: 236
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
SUBÁREA: Teoria da Comunicação
RESUMO:

This thesis pressuposes the concept of authorship in cinema as core principle for the cultural history of the artistic expressive media. It is assumed that the author’s notion is idealized from imaginary constituted by aesthetics and cultural discussions that envolves several speech producers institutions, these will include, critics specialized publications, international film festival circuit, commerce of cinema products, and the academics film studies. It is proposed in this draft the connection from a cluster of theoretical premisses related to the cinematographic thinking envolving the terms cinephilia, history and theories of cinema, art cinema as institution and a mode of film practice, authorship marks and star system (BAECQUE, 2010; SARRIS, 2010; BORDWELL, 2005; NEALE 2002; DE VALCK, 2007; STAIGER, 2003; CORRIGAN, 2003; ELSAESSER, 2010; GRAY, 2010; MORIN, 1989). This leads us to an understanding about how cultural-artistic values is related to techniques for visibility of works by the market of distribution in order to arouse sensibilities and gain recognition from analists and viewers. The concept of authorship, in this scenario, emerge as original source of reverberation involved in values that affect the meanings related to notions about art and industry, producing an uncritical interchange between the author’s idea as artistic representation or such as brand of cultural products promotion in commercial comunication.

 

 

MEMBROS DA BANCA:
Presidente - 6348127 - JOSIMEY COSTA DA SILVA
Interna - 1345775 - MARIA HELENA BRAGA E VAZ DA COSTA
Interno - 1645141 - SEBASTIAO GUILHERME ALBANO DA COSTA
Externo à Instituição - MARCEL VIEIRA BARRETO SILVA - UFPB
Externo à Instituição - RODRIGO OCTÁVIO D''''''''''''''''AZEVEDO CARREIRO - UFPE