Fashion photography has played an important role in the modern society, so it becomes incre- asingly relevant to understand the way it is produced. The present work aims to identify and analyze the photographic languages that are being used by fashion photographers in the present time, more specifically in the magazine Numéro France - a publication dedicated to talk about fashion, art, and luxury with emphasis in the alternative press. The research aims to use content analysis as a basis for understanding the production of this photographic aesthetics, identifying its structure through definitions of equipment and retouching, as well as the scenographic and theme compositions. As an empirical object, 12 editions of the magazine were used - total number of publications. From these magazines, an editorial of each edition was selected, totaling 12 fashion editorials, with a final number of 30 images. The photographs will be analyzed, interpreted, and organized through objective categories (photographic techniques) and subjective (aesthetics elements), using Martine Joly, Laurence Bardin and Donis A. Dondis as theoretical references