Banca de DEFESA: WILSON GALVAO DE FREITAS TEIXEIRA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : WILSON GALVAO DE FREITAS TEIXEIRA
DATA : 11/07/2018
HORA: 14:00
LOCAL: A definir
TÍTULO:

The Culture Of The Click In Jornal Tribuna do Norte

PALAVRAS-CHAVES:

Production of Meaning. Routines in Journalism. New technologies. Metrics online audience. Click culture.

PÁGINAS: 103
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
SUBÁREA: Jornalismo e Editoração
ESPECIALIDADE: Teoria e Ética do Jornalismo
RESUMO:

With the exaggeration of the role of digital technology tools, such as social media and content sharing applications, programs that measure online audience metrics have invaded essays, with a focus on audience data, a 'Click Culture' (Anderson, 2009), with an intrinsic risk of understanding audience numbers as an improvement tool. Empirical perception has stimulated research on how journalistic routines are influenced and how journalists assimilate this new ingredient, observing what strategies are adopted to ratify a settled knowledge. The hypothesis arises that editorial processes go through journalistic adjustments, whose root lies in the interference of users' preferences in editorial decisions. To do so, an ethnographic incursion is used in the writing of Tribuna do Norte, in accordance with Duarte (2008) and Rovida (2015), with the presence of pertinent techniques such as non-participant observation and in-depth interviews to analyze the process of content construction, norms and texts of professional journalists in production for online media. The results show that, although the clicks are heard daily in the newsroom, editorial decisions are accompanied by a reflection on the thematic pertinence, even if journalists seek to add professional meaning to users' behavior.

 

MEMBROS DA BANCA:
Presidente - 1460107 - KENIA BEATRIZ FERREIRA MAIA
Interno - 1694773 - VALQUIRIA APARECIDA PASSOS KNEIPP
Externo à Instituição - EDGARD PATRÍCIO DE ALMEIDA FILHO - UFC