Banca de DEFESA: TAIANNE DE LIMA GOMES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : TAIANNE DE LIMA GOMES
DATA : 15/06/2018
HORA: 10:00
LOCAL: a definir
TÍTULO:

THE USE OF TRANSMITTED CONTENTS ON TV: AN ANALYSIS OF GLOBO TELEJORNAIS AND INTER TV CABUGI IN 

DIGITAL SOCIAL NETWORKS 

PALAVRAS-CHAVES:

Media study. Social practices. News broadcasts. Digital social media. Transmedia.

PÁGINAS: 144
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
SUBÁREA: Jornalismo e Editoração
ESPECIALIDADE: Teoria e Ética do Jornalismo
RESUMO:

This research aims to analyze how TV News broadcasts, with the highest audience, that belong to TV Globo, pointed out as the third worldwide biggest broadcasting station and the first within Latin America, and TV Cabugi, the most watched broadcasting station from Rio Grande do Norte, borrow transmedia narrative to increase their information content from the TV screen to social media, specifically, Facebook and Instagram. It is considered that television and internet are the most used communication forms by Brazilian population. In this sense, this research makes its case as the actual convergence mediatic scenario sets several challenges for the so-called traditional media. One of those challenges is to find out how to coexist and compete with digital social media. This study analyzed the editions and posts made by the Jornal Nacional, Jornal Hoje, Bom Dia RN e RNTV 2nd edition, from February 26 to March 03, 2018. The theoretical foundation of this research is based on authors such as Bourdieu (1997), who 20 years ago, denominated as omnibus to the TV news broadcasts content that calls everybody´s attention without showing important issues; Jenkins (2003; 2009), who is the first author that listed the fundamental principles referring to transmedia narrative; Fechine (2013), who characterized the strategies and the types of transmedia contents within brazilian teledramaturgy; Moloney (2011; 2015), the one author that presents transmedia among the journalism field; and Gambarato (2013), who proposes the analytical model of the transmedia Project. The methodology of this research, is the analysis of content, and its procedure method relies on transmedia narrative, listed by Gambarato (2013, 2016), related to the editions and posts made by the aforementioned TV News broadcasts. In general, the TV News broadcasts analyzed in this paper neither use social media to inveigle the public nor use the transmedia strategy, they use instead, social media like and space to reproduce the content already published on TV, which configures the cross-media strategy.

MEMBROS DA BANCA:
Externo à Instituição - CARLOS PERNISA JUNIOR - UFJF
Interno - 1460107 - KENIA BEATRIZ FERREIRA MAIA
Presidente - 1694773 - VALQUIRIA APARECIDA PASSOS KNEIPP