Banca de QUALIFICAÇÃO: RAFAELA BERNARDAZZI TORRENS LEITE

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
DISCENTE : RAFAELA BERNARDAZZI TORRENS LEITE
DATA : 22/03/2018
HORA: 09:30
LOCAL: Sala 01 - DECOM
TÍTULO:

Youtuber: The Youtube's Content Producer and the Audiovisual Production Relations

PALAVRAS-CHAVES:

YouTuber; Cyberculture; Content Producer; Audiovisual

PÁGINAS: 106
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
SUBÁREA: Teoria da Comunicação
RESUMO:

The study seeks to chart the creators of online audiovisual content for YouTube, the YouTubers. Thus, our main objective in the realization of the research is to understand how the construction of the individual of audiovisual content in the YouTube site takes place, and its work process from the idealization of the videos to its relationship with the audience. Examining the process of creating and framing the content producer on YouTube in the audiovisual market and identifying how the relationship with the audience interferes on the content creation process, profile the content producer's professional on YouTube from interviews and describe the visuality across YouTube content producers' vídeos. From this perspective, the elements of cyberculture assist us to observe the formation of this producer of audiovisual content and its relation with the Brazilian audiovisual market. The research is based on the concepts of participatory culture (JENKINS, 2009, JENKINS, FORD and GREEN, 2014), cyberculture (LEMOS, 2013) and the relationship between society and technologies (KERCKHOVE, 1997; RECUERO, 2012) (AUMONT, 1993; AUMONT AND MARIE, 2003; BROWN, 2012; RODRIGUES, 2007) and image analysis (ROSE, 2002, AUMONT, 1993; VANOYE; GOLIOT-LÉTÉ, 1994; METZ, 1974). Thereby, we deepen the formation of this audiovisual content producer on YouTube as we observe the process of creating the videos published as a way to accompany this phenomenon that emerges from the Internet.

 

MEMBROS DA BANCA:
Presidente - 1345775 - MARIA HELENA BRAGA E VAZ DA COSTA
Interno - 2178719 - MARCELO BOLSHAW GOMES
Externo ao Programa - 1211517 - ELIANE TANIA MARTINS DE FREITAS