Banca de QUALIFICAÇÃO: WILSON GALVAO DE FREITAS TEIXEIRA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : WILSON GALVAO DE FREITAS TEIXEIRA
DATA : 27/09/2017
HORA: 10:00
LOCAL: a definir
TÍTULO:

The Culture Of The Click In Jornal Tribuna do Norte

PALAVRAS-CHAVES:

Routines in Journalism. New technologies. Audience Metrics Online. Click Culture.

 

PÁGINAS: 47
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
SUBÁREA: Jornalismo e Editoração
RESUMO:

Tracking audience behavior regarding interest in journalistic products has always been a challenge within the activity. At the same time, the impasse between what is considered to be of public interest and what is of interest to the public, and the subsequent offering of texts in one or another space, generates clashes and daily debates within journalism. With new technologies, and an exaggeration of the role of digital technology tools, such as social networks and applications, programs that measure online audience metrics have invaded essays, with a focus on audience data, a 'Click Culture' , 2011). The empirical perception has stimulated research into how journalistic routines are influenced and how journalists assimilate this new ingredient from observation in the writing of a company that publishes on digital platform and printed platform. The hypothesis arises that the valuation of the news goes through a new journalistic adjustment. To do so, we use ethnographic methods, such as non-participant observation and in-depth interviews, to observe the process of content construction, norms and texts of professional journalists in production for online media.

 

MEMBROS DA BANCA:
Presidente - 1460107 - KENIA BEATRIZ FERREIRA MAIA
Interno - 1644432 - MARIA DO SOCORRO FURTADO VELOSO
Externo ao Programa - 1323825 - ANDREA VASCONCELOS CARVALHO