Banca de DEFESA: MARÍLLIA GRAZIELLA OLIVEIRA DA SILVA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : MARÍLLIA GRAZIELLA OLIVEIRA DA SILVA
DATA : 23/02/2017
HORA: 14:00
LOCAL: Auditório D do CCHLA
TÍTULO:

MÍDIA, COTIDIANO E IDENTIDADE:

O CASO DO CANAL 4, DE CURRAIS NOVOS (RN)

PALAVRAS-CHAVES:

Local media; Everyday life; Identity; Mediatization; Currais Novos; Sidy´s TV a Cabo; Channel 4.

PÁGINAS: 151
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
SUBÁREA: Rádio e Televisão
RESUMO:

This dissertation has as its main objective, to investigate in which way the mediatization of everyday life in Currais Novos (RN) by local channel 4 contributes to the construction of local identity. The channel belongs to the first cable TV network in the North/Northeast regions of Brazil, Sidy´s TV a Cabo, created in 1992 by entrepreneur Siderley Menezes. Based on empiricism, we realized that the relationship responsible for identity construction and appropriation is of a mutuality nature: channel 4 appropriates itself of Currais Novos´s identity to transmit its content to the point that its content also contributes construct local  identity. The method of choice was case study (YIN, 2005), starting with a bibliographic inquiry approaching specifically the concepts of mediatization, everyday life, local media and identity. In order to optimize the empirically collected evidences, the methodology was supported by data triangulation, obtained through three distinct techniques: in-depth interviews (DUARTE, 2012), participant observation (PERUZZO, 2012) and documentation. A brief timeline, explaining the arrival of cable TV in Brazil is presented, as well as the historic and economic traits of Currais Novos (RN), and the details of Sidy´s TV a Cabo´s implementation and consolidation in the city. Finally, this paper points to the necessity of more in-depth media researches in the region, specially contemplating all the local content television channels and in which way they reconfigure the social dynamics of small town residents.

MEMBROS DA BANCA:
Presidente - 1544641 - MARIA ERICA DE OLIVEIRA LIMA
Interno - 1694773 - VALQUIRIA APARECIDA PASSOS KNEIPP
Externo à Instituição - SAMANTHA VIANA CASTELO BRANCO ROCHA CARVALHO - UFPI