Banca de QUALIFICAÇÃO: MARÍLLIA GRAZIELLA OLIVEIRA DA SILVA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : MARÍLLIA GRAZIELLA OLIVEIRA DA SILVA
DATA : 28/09/2016
HORA: 11:00
LOCAL: Auitório D -CCHLA
TÍTULO:

MIDIATIZAÇÃO DO COTIDIANO: O CASO DO CANAL 4, CURRAIS NOVOS(RN).

PALAVRAS-CHAVES:

Local media; Daily; Identity; media coverage; Sidy's TV.

PÁGINAS: 83
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
RESUMO:

This study aims to investigate how the daily media coverage led by the channel programming 4 of Currais Novos (RN), contributes to the construction of local identity. The channel belongs to the first system of transmission Cable North / Northeast Brazil, the Sidy's Cable TV, created in 1992 by entrepreneur Seridó Siderley Menezes. By preliminary empirical observation, it was revealed that the content broadcast by the local channel is entirely focused on what happens in the city everyday, appropriating his identity to convey news and information, and two-way, also contributing to its construction. The research was based on the case study method (Yin, 2005), based on a literature search that particularly addressed the concepts of media coverage, daily, local media and identity. In order to optimize the evidence collected with empiricism, the methodology is supported by the triangulation of data obtained through three techniques: in-depth interviews (DUARTE, 2012), content analysis (Bardin, 1988) and documentation. We emphasize that the participant observation (PERUZZO, 2012) was also attached to our study as a complementary technique, as happened naturally because the researcher is built into the research environment.

MEMBROS DA BANCA:
Presidente - 1544641 - MARIA ERICA DE OLIVEIRA LIMA
Interno - 1694773 - VALQUIRIA APARECIDA PASSOS KNEIPP