Banca de DEFESA: THIAGO HENRIQUE CAMARA DE MEDEIROS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : THIAGO HENRIQUE CAMARA DE MEDEIROS
DATE: 28/06/2021
TIME: 14:30
LOCAL: Videoconferência (Google Meet)
TITLE:

POLITICS, IMAGINARY AND INTERNET: THE FACEBOOK USE IN THE ELECTORAL CAMPAIGN BY PRESIDENT BOLSONARO (2018) IN THE STATE OF RIO GRANDE DO NORTE IN BRAZIL

KEY WORDS:

Political Marketing. Social networks. Political Imaginary. New rigth. Jair Bolsonaro. Rio Grande do Norte.

PAGES: 150
BIG AREA: Ciências Humanas
AREA: Sociologia
SUMMARY:

Technological and communication platform changes culminated in important developments towards the institutionalization of social networks as instruments of the political process. This can be evidenced from the analysis of the last elections for president of Brazil, in 2018, when social networks were a central part of the electoral dynamics of candidates. Platforms such as Facebook and WhatsApp served as mechanisms to encourage emotional mobilization and the crystallization of prejudices and preferences, in addition to the dissemination of ideas, values and proposals. Considering the election of President Jair Bolsonaro, the images mobilized on social networks by his campaign are questioned, focusing on the experience of Rio Grande do Norte. Thus, the general objective is to analyze the use of the social network Facebook by the political and electoral marketing of candidate Jair Bolsonaro, through the State Directory of the Liberal Social Party (PSL), with regard to the mobilization of images, videos and other related media to the political imagination of the right. The methodology comprises the theoretical discussion and empirical aspects that guide ICTs in political marketing and political imagination, using netnography. The PSL/RN Facebook page is investigated, in a determined time frame, with the objective of extracting reflections through a comprehensive sociology. Semi-structured interviews are used with actors linked to Jair Bolsonaro's campaign in Rio Grande do Norte. The results show that social networks, materialized in this work from Facebook, constituted an important aspect of political communication of the current president's campaign, bringing together images that were intrinsic to the fight against corruption and communism, family, religion and public safety, thus culminating , in elements of the “new right” imaginary.

BANKING MEMBERS:
Interno - 1081965 - CARLOS EDUARDO FREITAS
Presidente - 1298988 - JOAO BOSCO ARAUJO DA COSTA
Externa à Instituição - MARIA APARECIDA RAMOS DA SILVA - NENHUMA