Banca de DEFESA: ANTONIA CAROLINE TORRES RODRIGUES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : ANTONIA CAROLINE TORRES RODRIGUES
DATE: 31/08/2020
TIME: 10:00
LOCAL: Videoconferência (https://meet.google.com/tuc-ampw-thr)
TITLE:

TOGETHER THROUGH DOING: AN ANALYSIS OF COOPERATION IN DIY TUTORIALS ON YOUTUBE

KEY WORDS:

Cooperation. Tutorial. DIY. Artificer. YouTube.

PAGES: 110
BIG AREA: Ciências Humanas
AREA: Sociologia
SUMMARY:

Cooperation was of fundamental importance for the survival and evolution of the human being. As suggested by Sennett (2012) the act of cooperating is in the human genes, but this capacity may be being lost within the neoliberal context. Therefore, cooperation allows the competition to be the main action stimulated in this system. However, cooperation is still present in many situations like the cyberspace, through a social network media, such as the YouTube. This research aims to analyze how the Do It Yourself (DIY) tutorials, published on YouTube can be agents of resurgence of cooperation through active users from the platform. The YouTube channel “Amanda and Fernando” was token as the object of study for qualitative research.  Mutual interaction and reactive interaction (PRIMO, 2000) were the categories purposed for theoretical and methodological basement to analyze the means that enable cooperation. Sixteen videos, including the ten most viewed DIY tutorials on the channel, were analyzed. For theoretical support, the following categories were considered: cooperation (SENNETT, 2012), craftsman (SENNETT, 2013), cognitive surplus (SHIRKY, 2011) and cooperative consumption (BAUMAN, 1998). It was observed that despite the youtuber being the main sponsor of knowledge through DIY tutorials and acting as a craftsman, making objects, there are also knowledge sharing by mutual interaction  between users on comments session which improves the quality of the DIY tutorial. Thus, it was concluded that cooperation occurs through mutual interaction on comments session, allowing horizontal knowledge to connect the active subjects of the channel and benefit both youtuber, with new knowledge and the users who will run the improved DIY tutorial.

BANKING MEMBERS:
Presidente - 008.055.544-67 - FAGNER TORRES DE FRANÇA - UFRN
Interno - 1501788 - ALEXSANDRO GALENO ARAUJO DANTAS
Externa à Instituição - ANA TÁZIA PATRÍCIO DE MELO CARDOSO - NENHUMA