Banca de DEFESA: LUZIA CRISTINA LOPES ALMEIDA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : LUZIA CRISTINA LOPES ALMEIDA
DATA : 30/11/2018
HORA: 10:00
LOCAL: Sala C5 do Setor II
TÍTULO:

THE HYPERPERFORMANCE AND DESIGN OF THE SELF:  AN ANALYSIS OF EXECUTIVE COACHING

PALAVRAS-CHAVES:

Aesthetics; hyperperformance; executive coaching; entrepreneur of the self.

PÁGINAS: 121
GRANDE ÁREA: Ciências Humanas
ÁREA: Sociologia
RESUMO:

In contemporary times, the imperatives of an aesthetic of hyper performance, sedimented by globalization, neoliberalism and consumption, overflow. It is a culture made explicit in the "do-it-yourself" slogans. The individual seems to be hostage to the logic of the successful subject, that is, only the most competent and well-trained can find a place in a demanding market of adequacy continuous, re-updating and emotional skills. In this context, this research comprises the semiotics implied in the current phenomenon executive coaching. We analyze in the empirical field the series of training videos of the master coach Paulo Vieira, transmitted on Youtube. Throughing this material we seek to also understand how coaching produces the self-design and the aesthetics of hyperperformance from the perspective of the authors Maurizio Lazzarato with the individuated subject/entrepreneur of the self, expressive capitalism and the production of worlds; Gilles Lipovestky, with his premises of the aestheticization of the world and the ethos of lightness; Byung-Chul Han with the performance society, free project of self-coercion and psychopolitics. In fact, executive coaching acts as an aesthetic operator and, therefore, a vector of subjectivation, feeding on schemes centered on the powers of the individual, tracing a set of self practices that form a way of life.

MEMBROS DA BANCA:
Presidente - 1501788 - ALEXSANDRO GALENO ARAUJO DANTAS
Interno - 008.055.544-67 - FAGNER TORRES DE FRANÇA - UFRN
Externo à Instituição - JOÃO PAULO BANDEIRA DE SOUZA - IFCE