Banca de DEFESA: ANDREA DE ALBUQUERQUE VIANNA

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
DISCENTE : ANDREA DE ALBUQUERQUE VIANNA
DATA : 25/07/2018
HORA: 10:00
LOCAL: Miniauditório do PPGAU/UFRN
TÍTULO:

TOURISM, PROPAGANDA AND HERITAGE IN BRAZIL: an encounter in the light of fragments of Oswaldo Aranha's political correspondence during the Vargas Era (1930-1945).

PALAVRAS-CHAVES:

Tourism, Propaganda, Heritage, Vargas Period, Oswaldo Aranha.

PÁGINAS: 252
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Arquitetura e Urbanismo
RESUMO:

This work, developed from a bibliographical and documentary research, adopting as a methodology Discourse Analysis, investigates the relation between Tourism, Propaganda and Heritage and the Federal Government, during the government of Getúlio Vargas (1930 to 1945) in Brazil, with the purpose of identifying the use of these three areas as tools of political and ideological support for the group in power by the time. Based on selected letters from Oswaldo Aranha's political correspondence archive, available at the Access database of the Center for Research and Documentation of Contemporary History of Brazil (Centro para Pesquisa e Documentação de História Contemporânea do Brasil - CPDOC), School of Social Sciences of the Getúlio Vargas Foundation (Escola de Ciências Sociais da Fundação Getúlio Vargas - FGV), an overview of interlacing of the triad Tourism-Propaganda-Patrimony with the political purposes of Getúlio Vargas in that period. The development of tourism was observed from the evolution of the means of transport, whose expansion is connected to the arrival of foreign airlines in Brazil, especially the German and North American. The advertising resources used to publicize Brazil abroad were the aid for publishing books (English and Spanish) and magazines (English) distributed only internationally, participation in international events, organization of art exhibitions, opening of information agencies, tourism and advertising agencies, Brazilian commercial agencies abroad. Also in this item, the Department of Press and Propaganda – (Departamento de Imprensa e Propaganda - DIP) in the control of internal advertising, events and tourism, stands out. In the field of Heritage, there was a perceive of a national identity that could be adopted as the essence of Brazilian and, furthermore, could unite them, but its use to meet the public and several objectives: internally, should meet to the hegemonic groups - the elites - and to the working population; externally it should arouse the interest of businessmen, investors, politicians and the US population itself, presenting Brazil as a country whose history goes beyond indigenous tribes, blacks, favelas and mocambos. In this topic, the classification of Ouro Preto as a national monument, the creation of SPHAN and its purpose of defense of the national urban-architectural patrimony are examined. The bibliography reflects the intentions of build a positive image of Brazil, and its governor, aiming to gain international confidence, from its rulers until the population in general, as a way to obtain financial resources and political support to guarantee the country's economic growth and security.

MEMBROS DA BANCA:
Externo à Instituição - DENIO SANTOS AZEVEDO - UFS
Presidente - 347896 - FRANCOISE DOMINIQUE VALERY
Interno - 1720813 - GEORGE ALEXANDRE FERREIRA DANTAS
Externo à Instituição - JOVANKA BARACUHY CAVALCANTI SCOCUGLIA - UFPB
Externo à Instituição - LUDIMILLA CARVALHO SERAFIM DE OLIVEIRA - UFERSA