Análise da Gestão dos Programas de Pós-Graduação baseada no Resultado da Avaliação CAPES por meio da Matriz Importância-Desempenho
CAPES assessent; Importance-Performance Analysis; knowledge management; Higher Educations’ Evaluation.
With the change from an industrial economic model to an economy that is now based on knowledge and information, the work force has become more engaged with intensive activities regarding knowledge. In such a reality, academic graduate programs have turned into a strategic factor in the development of society in Brazil, considering their contribution to the production and spreading of knowledge. The process of quality assurance and direction of graduate programs in Brazil is done by the Coordination for the Improvement of Higher Education Personnel (CAPES), whereas programs that do not have a formal strategic plan normally operate under actions that aim at meeting the requirements set by the evaluation system. The primary point of this research is to study the performances of 40 different academic graduate programs at the Federal University of Rio Grande do Norte (UFRN), through the implementation of the Importance-Performance Analysis (IPA). It is an analytical method applied to examine and suggest new plans for better coordination, as proposed by Martilla and James (1977) e Server (2014), and was chosen for this particular task given its objectivity and simplicity in demonstrating results, and indicating strategic actions toward improving competitiveness. The study has a descriptive character, being developed through bibliographic review and documentary research. A total of 1,124 items from CAPES triennial evaluations of 2010 and 2013 were analyzed. These were gathered from 80 different files of graduate program evaluation, of which were measured the respective attributed level of importance and performance. The result of the research is the presentation of the general analysis of the programs, identifying the main factors in question and the opportunities for improvement, observed in the evaluation of the graduate programs at UFRN.