Banca de QUALIFICAÇÃO: RITA DE CASSIA GOMES DE CARVALHO

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : RITA DE CASSIA GOMES DE CARVALHO
DATE: 28/08/2025
TIME: 14:00
LOCAL: https://meet.google.com/dxy-yerc-gbw
TITLE:

This dissertation addresses the adoption of Massive Open Online Courses
(MOOCs) as a strategy for developing competencies in People Management and
Leadership for Generation Z within the context of Brazilian public universities. The
massive entry of young people from this generation into the labor market,
characterized by high digital fluency, a strong search for purpose, and a preference
for flexible learning methods, has demanded new educational approaches. In this
scenario, MOOCs emerge as an innovative and wide-reaching alternative for large-
scale training, with a focus on developing behavioral and managerial skills.
The objective of this study is to analyze the adoption process of MOOCs in Brazilian
public universities, identifying experiences, challenges, and trends in the
development of young Generation Z leaders, with a comparative analysis from
universities abroads. To achieve this, the research considers topics related to online
education, people management, leadership, and organizational behavior, in addition
to the pedagogical specificities aimed at the target audience, in this case, Generation
Z.
The study will be developed in two stages: the first will involve a scope review of the
courses offered, including a comprehensive mapping of the literature on the subject,
as well as the construction of the analytical model through a theoretical framework
review. The second stage will consist of conducting interviews focusing on tools and
approaches used by researchers and professors at public higher education
institutions (IPES) to promote knowledge sharing through MOOCs. Conclusively, a
qualitative research approach will be adopted, with interviews conducted with
program managers, faculty members, and students participating in these courses.
The methodology will be based on bibliographic studies, document analysis, and a
case study, seeking to understand how MOOCs have been planned, offered, and
evaluated within public higher education institutions.
At the end of the research, it is expected to contribute to the improvement of
educational strategies aimed at developing young leadership, providing inputs for
course enhancement, increasing Generation Z student engagement, and improving
the effectiveness of people management and leadership training initiatives.
Keywords: MOOCs. People Management. Leadership. Generation Z. Public Higher
Education.

 

KEY WORDS:

Keywords: MOOCs. People Management. Leadership. Generation Z. Public Higher
Education.

PAGES: 45
BIG AREA: Engenharias
AREA: Engenharia de Produção
SUBÁREA: Gerência de Produção
SPECIALTY: Planejamento, Projeto e Controle de Sistemas de Produção
SUMMARY:

This dissertation addresses the adoption of Massive Open Online Courses
(MOOCs) as a strategy for developing competencies in People Management and
Leadership for Generation Z within the context of Brazilian public universities. The
massive entry of young people from this generation into the labor market,
characterized by high digital fluency, a strong search for purpose, and a preference
for flexible learning methods, has demanded new educational approaches. In this
scenario, MOOCs emerge as an innovative and wide-reaching alternative for large-
scale training, with a focus on developing behavioral and managerial skills.
The objective of this study is to analyze the adoption process of MOOCs in Brazilian
public universities, identifying experiences, challenges, and trends in the
development of young Generation Z leaders, with a comparative analysis from
universities abroads. To achieve this, the research considers topics related to online
education, people management, leadership, and organizational behavior, in addition
to the pedagogical specificities aimed at the target audience, in this case, Generation
Z.
The study will be developed in two stages: the first will involve a scope review of the
courses offered, including a comprehensive mapping of the literature on the subject,
as well as the construction of the analytical model through a theoretical framework
review. The second stage will consist of conducting interviews focusing on tools and
approaches used by researchers and professors at public higher education
institutions (IPES) to promote knowledge sharing through MOOCs. Conclusively, a
qualitative research approach will be adopted, with interviews conducted with
program managers, faculty members, and students participating in these courses.
The methodology will be based on bibliographic studies, document analysis, and a
case study, seeking to understand how MOOCs have been planned, offered, and
evaluated within public higher education institutions.
At the end of the research, it is expected to contribute to the improvement of
educational strategies aimed at developing young leadership, providing inputs for
course enhancement, increasing Generation Z student engagement, and improving
the effectiveness of people management and leadership training initiatives.

 

COMMITTEE MEMBERS:
Presidente - 1714250 - JAMERSON VIEGAS QUEIROZ
Interno - 347303 - MARCIANO FURUKAVA
Externa ao Programa - 1148696 - FERNANDA CRISTINA BARBOSA PEREIRA QUEIROZ - UFRN