Banca de QUALIFICAÇÃO: ELTON JOHON ALVES DA SILVA AMADOR

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : ELTON JOHON ALVES DA SILVA AMADOR
DATE: 17/02/2025
TIME: 15:00
LOCAL: Sala de videoconferência do Google: meet.google.com/xvg-gjxf-jky
TITLE:

AGRO+RN: INNOVATION SYSTEM FOR RURAL PROPERTIES

KEY WORDS:

Innovation; Agribusiness; Culture of Innovation; Competitiveness; Rural Business Management; Sustainability

PAGES: 94
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUBÁREA: Administração de Setores Específicos
SUMMARY:

The agricultural vocation of Rio Grande do Norte demands an innovative ecosystem that allows rural entrepreneurs, greater support for their managerial maturity and competitive performance. In view of several externalities, rural properties need professionalization in management and technological support to contribute even more to the economy. The development of a management technology for the rural sector is justified by several factors that impact the efficiency, productivity and sustainability of agricultural activities. Given this context, the efforts of this scientific-entrepreneurial research aimed to review and expand the methodology "Planning of the Rural Enterprise" of SEBRAE / RN (Support Service for Micro and Small Enterprises of Rio Grande do Norte), developing a digital tool for strategic data processing and implement an information system with a focus on rural business management as an instrument to promote a culture of innovation in the agricultural business of Potiguar. The research is of an applied nature and a quali-quantitative approach, with exploratory objectives and documentary, bibliographic and experimental procedures. The research acted on innovation management: in ideation and in the survey of requirements for system prototyping, as well as in prototype validation and tool application. Among the results, the implemented information system enabled the measurement of the positive performance achieved by the rural producers served by the methodology, the validation of the innovative environment in which the client of the solution is inserted and presented a territorial development tool. As a result, the need for digitization of the methodology through a data management system is identified. In the direction of disseminating the functionalities of the system, a user guide and workshop were made.

COMMITTEE MEMBERS:
Presidente - 1753896 - ZULMARA VIRGINIA DE CARVALHO
Interno - 6350797 - EDGARD DE FARIA CORREA
Interno - 1282620 - HENRIQUE ROCHA DE MEDEIROS
Interna - 1717461 - LUCIANA DE FIGUEIREDO LOPES LUCENA
Externo à Instituição - JEAN BERG ALVES DA SILVA - UFERSA
Externo à Instituição - ROBERTO CARLOS RAZERA PAPA