Banca de DEFESA: RAFAEL BEZERRA DE ABREU

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : RAFAEL BEZERRA DE ABREU
DATE: 30/09/2024
TIME: 10:00
LOCAL: SALA 231 CTEC
TITLE:

APPLICATION OF DATA MINING AS AN INNOVATION TOOL FOR STRATEGIC SALES DECISIONS IN A FASHION ACCESSORIES COMPANY

KEY WORDS:

Data Mining; strategic actions; sales.

PAGES: 50
BIG AREA: Engenharias
AREA: Engenharia de Produção
SUMMARY:

The advent of Big Data has catalyzed a fundamental shift in companies, demanding enhancement in their ability to harness data. This evolution is crucial for gaining valuable insights about customers and effectively utilizing analysis in strategic decision-making. From the information obtained through innovative tools like Data Mining, which performs the data mining process, companies will formulate strategic actions, directing efforts towards achieving predetermined goals and objectives. The aim of this work is to develop a Data Mining application process as an innovation tool for strategic decisions in sales within a fashion accessories company. A literature review followed by a case study in a fashion accessories company will be conducted. The study will involve data mining using the company's sales database, including phases of data collection, selection, processing, and transformation. It is expected that the results obtained will enable the analysis of collected information and the formulation of strategic directions and actions to boost sales in the company.

COMMITTEE MEMBERS:
Interno - 1753123 - CARLOS ALEXANDRE CAMARGO DE ABREU
Interno - 1753067 - EFRAIN PANTALEON MATAMOROS
Externo à Instituição - JOÃO AGRA NETO
Presidente - 1378360 - MARCO ANTONIO LEANDRO CABRAL