Banca de DEFESA: MARCELO DANTAS CAVALCANTI

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : MARCELO DANTAS CAVALCANTI
DATA : 22/06/2019
HORA: 09:30
LOCAL: A definir
TÍTULO:

INFORM TO INTEGRATE: the development of an application model for the integration of students in a higher education institution

PALAVRAS-CHAVES:

Public administration; Administration of services; Design Thinking; Organizational communication; Customer service.

PÁGINAS: 251
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

The process by which the student recognizes the academic environment in an institution of higher education, as well as integrates with the university community, is fundamental for its permanence and good academic performance. Teaching Institutions, once immersed in a broadly digitally embedded society, seek innovative mechanisms that provide improvements in the user experience. In this context, the following research problem emerges: How to develop an application that helps students integrate into the academic community? The present study aims to propose an application model of institutional integration for undergraduate students of the Federal University of Rio Grande do Norte - UFRN. In this sense, the Design Thinking approach was used to achieve the project stages. The first step of the research consists of immersion in the research problem, resulting in the collection of data through documentary research, direct observation, questionnaire application and cooperative evaluation of an application prototype with a sample of undergraduate students from UFRN. For documentary research, the sites, systems and documents that existed at the university were explored, which enabled a wide view of the sectors and services existing in the institution. In parallel, two types of questionnaires were applied, the first one aimed at the incoming students and the second one for the finalists in the period of the research. Data from the Institution's Superintendence of Informatics - SINFO, show that, during the requested period, there were 5.358 incoming students and 1.194 likely finalists in 2019.1, who received electronic questionnaires with closed questions in their e-mails, using the scale of Likert. The second stage occurs with the creation of personas that synthesize the profiles of strategically identified students, helping in the achievement of the later stages. The third stage, the ideation, uses techniques of brainstorming, construction of a menu of ideas and validation of the same through a matrix of positioning, providing notes of solutions to the problems identified previously. The fourth and last step presents an application prototype developed in Adobe XD software, through the use of benchmarking and cooperative evaluation, which aims to obtain feedback from users identified with the people, from the preliminary prototype presented, collecting data used to improve the preliminary prototype of the application. Fifty graduate students, identified with the people created in the second stage of the research, participated in the cooperative evaluation of the prototype, which contributed directly and indirectly to the improvement of the preliminary prototype and the production of the content designed in the final version of the application prototype.

MEMBROS DA BANCA:
Externo ao Programa - 1804830 - JOSE GUILHERME DA SILVA SANTA ROSA
Presidente - 1164542 - MARCELO RIQUE CARICIO
Interna - 1753603 - PATRICIA BORBA VILAR GUIMARAES
Externa à Instituição - VILMA MARIA VILLAROUCO SANTOS - UFPE