TELEVISION IN RIO GRANDE DO NORTE:
A periodization of the trajectory of regional media
Regional television; Large northern river; Media History; Media ecology; Periodization.
This research aimed to identify, analyze and delimit the phases of television development in Rio Grande do Norte. To this end, the trajectories of Rio Grande do Sul broadcasters were selected as empirical objects, between 1972 and 2022, to identify a periodization of regional media (Rossetto, 2009). The present investigation was justified by the lack of research on TV in the state and the lack of a periodization of television media in Rio Grande do Norte. The investigation was theoretically based on studies by Mattos (2010a, 2010b), Barbosa (2010), Bolanõ (1999, 2007) and Capparelli (1982, 1986), on Brazilian TV, and by Kneipp (2017), on TV potiguar. The study also included contributions from Williams (2016), Jost (2011, 2007), Wolf (2015) and Wolton (1996) on television media, in addition to research on regional television in Lima (2010, 2001, 200), Bazi (2016, 2001), Fábbri Júnior (2006), Aguiar (2016), Moreira (2019, 2015, 2009) and Santos (2008, 2006, 2007, 2006). The research also proposed to conceptually discuss the new ecology of regional television. Therefore, it included contributions from McLuhan (1962, 1964), Postman (1994, 1979), Scolari (2015, 2014, 2010), Canavilhas (2023, 2011), Strate and Braga (2019), Becker (2022, 2016 ), Jenkins (2008) and Fechine (2014). Therefore, based on the studies carried out and the results achieved by this research, it is believed that this work presents itself as another contribution to the development of knowledge about regional television in Brazil, mainly in Rio Grande do Norte.