Governmentality and the outside, an archeogenealogy of feminae oeconomicus in Brazil
Feminae oeconomicus; Entrepreneur of herself; Speech; Neoliberalism; Surveillance
Michel Foucault (2022) finds in neoliberal rationality a new subjectivity governed by market logic: a company-self, a homo oeconomicus. In a rejection of universals, it is possible to perceive the instance of its conception in the present, but also in its gender perspective, which we named feminae oeconomicus, an entrepreneur of the self. In this sense, we seek to analyze the formation of the subjectivity of the feminae oeconomicus, from a Foucauldian archeogenealogy, to an ontology of the present. In an à trois dialogue between Michel Foucault (2008, 2013, 2019, 2022), Gilles Deleuze (2005, 2008) and Jean-Jacques Courtine (2021), understanding the utterance in its semiological condition, we investigate the construction of the subjectivity of the feminae oeconomicus in an analysis of neoliberalism (DARDOT, LAVAL, 2016), questioning the feminine mystique (F RIEDAN, 2020) and instituting a defense of Eve (RAGO, 2019). Divided into three stages, the study interposes analytical practice with theoretical-methodological assumptions, analyzing the discourses of each era, in their forms of sayability, conservation and memory, reactivation and appropriation (FOUCAULT, 2013). Along the way, we find a banished, freed and machine body, engendered by the designs of capital.