Think Olga: intersectionality, facebook mediatic communication and the appropriateness of the identity of the subject of feminism.
Media Studies; Cultural Studies; Intersectional Feminism; Facebook
The purpose of this paper is to analyze if the contents present in the Facebook fanpage of the Think Olga propagate the concept of identity defended by the constructionist intersectional feminism and how it is appropriate by the discourses(speech or discussion) of the subjects of feminism that follow the NGO. This problem is especially involved in the fields of gender and media. It starts from the trajectory of feminist studies focusing on the Anglo-American context, especially from Cultural Studies, since in this theoretical framework one finds the first studies relating media and feminism. The approach used will be the intersection with the constructional bias of Avtar Brah (2006, 2007), since it allows to enlarge and make more complex the view on the production of inequalities and differences in their specific contexts, contributing to an analysis more in keeping with reality. For the comprehension of the publications will be employed to the Analysis of Content of Laurence Bardin (1977). It is emphasized that the research has a qualitative perspective, but also will resort to quantitative aspects that will form a relation of complementarity. As a result, it is observed that gender relations are articulated with other social markers, such as, class and race.