WINDS OF DEVELOPMENT: THE BEGINNING OF WIND ENERGY COVERAGE IN THE NORTH TRIBUNE NEWSPAPER
Keywords: Critical Discourse Analysis. Wind Energy. Media Studies. Journalism. Tribuna do Norte.
The present study analyses the way in which the newspaper Tribuna do Norte the accompanied the changes in the energy matrix of Rio Grande do Norte, following the implementation of the first wind farm in the state, in January 2004. For this, the texts published about the theme between January 2003 and January 2004 are analysed, using the Critical Discourse Analysis, using Norman Fairclough's point of view, as a methodological tool for text analysis and Roland Barthes's semiotics for image analysis. According to the journalistic criteria of noticiability and agenda, it is understood that the period studied was favorable to the dissemination of the wind issue in the media. The study demonstrates that the subject was underutilized and that the publications prioritised economic debates before the environmental agenda. It is evaluated that the absences and the media silences were not casual, but products of political and economic interests.