PRODUCTS AND IMAGES OF THE CULTURAL INDUSTRY IN TATTOOS: STUDY OF INTERACTION FACE TO FACE IN THE BEACH OF PIPA-RN
Hyperconsumerism; Body; tattoo; Culture; Pipa Beach/RN, Sense production.
This research is about the consumption of images of cultural industry products in the form of tattoos, at Pipa beach, Tibau do Sul, Rio Grande do Norte. An analysis was performed on the agency of cultural industry products’ images, making personal and written narratives in the body with tattoos. Thereunto, an ethnographic methodology and a field research that took five months were made.We also took into account the life’s story of three local residents and the empirical observation in a tattoo studio, between July and August 2016. The reflections presented here are mainly based in the works of Le Breton (2007), Luiz Braga (2011), Goffman (2012), Giddens (2003) and Lipovetsky (2007), Sodré (2013), Canevacci (2008) and Appadurai (2004). The aim is to deepen understanding about communicational episodes and social interactions that are stablished in the daily life of Pipa residents, and which are stimulated by the tattooed body with images of cultural industry products.