Conservatives versus Progressives: Symbolic Capital in Dispute on YouTube
YouTube; politics; far right; radical left; elections.
This research aims to understand the production of political content on YouTube through the study of four YouTubers from the perspective of the concepts of habitus, field, and capital proposed by Bourdieu (2015). The figures examined include representatives of the conservative spectrum on the platform, such as Arthur do Val and Nando Moura, as well as exponents who identify themselves as belonging to the radical left, Jones Manoel and Ian Neves. The study seeks to analyze how the rules of a platform in permanent beta (Cunningham & Craig, 2019) constitute a field of dispute for capital based on legitimacy in video production and how the habitus of these figures influences this conception. To this end, this study examines the trajectory of the platform as a field and analyzes, from a Bourdieusian perspective, the videos with the highest metrics (likes and views) in which these YouTubers compete audiovisually for visibility, in order to observe the dispute for capital in practice. The selected time frame, from the second half of 2025 to the first half of 2026, reflects the research's intention to identify, based on Hepp (2020), how this media scenario affects and/or results in basic social processes, such as electoral outcomes, as evidenced by the political careers of Arthur do Val and Jones Manoel.