Banca de DEFESA: DILMA CLÉA BARBOSA GOMES SILVA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : DILMA CLÉA BARBOSA GOMES SILVA
DATE: 30/03/2026
TIME: 15:00
LOCAL: Google Meet meet.google.com/fmz-mazb-hbg
TITLE:

BRAILLE TO READ AND WRITE THE WORLD: THE DISCOURSE OF PRINT ADVERTISING MEDIA IN PROMOTING THE AUTONOMY OF PEOPLE WITH VISUAL IMPAIRMENT IN NATAL-RN

KEY WORDS:

Visual Impairment; Print Advertising Media; Braille Literacy, Communicational Accessibility; Autonomy.

PAGES: 109
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Relações Públicas e Propaganda
SUMMARY:

This work aims to analyze how the printed advertising media in Natal-RN has promoted (or not) the accessibility and autonomy of the visually impaired person, with emphasis on the presence of the Braille system as a communicational resource. It presents hypotheses that the discourse of the printed advertising media tends to (in)visibilize or stereotype the visually impaired person; the absence of resources such as Braille is also a discursive expression of symbolic exclusion; When present, accessible advertising discourse can contribute to strengthening the autonomy and citizenship of this population. It shows that technology offers several possibilities of accessibility for people with visual impairments, but there is still a gap in the processes of reading and writing braille. This gap is an important social issue for blind people, because it implies the construction of their autonomy and access to what is daily disseminated by the printed advertising media. To this end, it uses documentary research and interviews as methodologies for constituting the corpus. The theoretical foundation comes from Foucault (2008, 2011), Charaudeau (2019), Maingueneau (2015), Pimentel Filho (2020), Bourdieu (2011), Le Breton (2016), Goffman (2022) and reading of Law 13.146/2015, among others. It analyzes material that the printed advertising media uses, such as pamphlets. It considers studies developed in the area of Media Communication and in the line of research Media Studies and Production of Meaning. The present investigation reveals that print advertising media in Natal, RN, still operates predominantly under a logic of sensory exclusion. Based on the findings of this research, it is expected to offer a significant contribution to the field by shedding light on the issue of communicational accessibility and the autonomy of blind individuals within the context of print advertising and, consequently, by indicating pathways for the development of guidelines and public policies that promote more inclusive and equitable communication practices.

COMMITTEE MEMBERS:
Presidente - 3943432 - JOSENILDO SOARES BEZERRA
Interna - 1841870 - LILIAN CARLA MUNEIRO
Externa à Instituição - MARLUCE PEREIRA DA SILVA