EPISTEMOLOGY OF SPIRAL CROSSROADS FOR COMMUNICATION: APPLICATION TO PASSINHO DOS MALOKA
Communication; Afro-Brazilian epistemologies; Exu; Spiral crossroads; Passinho dos Maloka.
Laroyê! I salute Exu, the guardian of gateways and crossroads in the world, the one who opens the paths that allow this thesis to think from another epistemology: the spiral crossroads for communication. This thesis proposes an epistemological approach for Communication Studies grounded in Afro-Brazilian cosmogonies and cosmologies of Exu, understood as a principle of movement, communication, and mediation (Sodré, 2002, 2017; Silva, 2012; Rufino, 2017, 2018, 2019; Fernandes, 2018; Simas & Rufino, 2018, 2019; William, 2019; Nogueira, 2020; Martins, 2021). Named Spiral Crossroads, this approach conceives the crossroads as an epistemological site of encounter, conflict, and creation, rejecting colonial linearities and affirming a spiral, embodied, and ancestral mode of thought.
The research addresses the question of how Afro-Brazilian cosmologies and cosmogonies of Exu can be integrated into the field of Communication, offering an epistemological approach of their own. The guiding hypothesis is that these bodies of knowledge enable the construction of an Afro-Brazilian episteme capable of analyzing media productions protagonized by historically marginalized subjects. The general objective is to propose this Exu-centered epistemological approach and apply it to the analysis of the communicational phenomenon Passinho dos Maloka.
Methodologically, the study combines a bibliographic review, the analysis of 30 itans from the Yorùbá tradition (Prandi, 2001), and netnography guided by the perspective of the Researcher’s Axé, in dialogue with a transmethodological orientation. The empirical corpus consists of audiovisual productions related to Passinho dos Maloka published on digital platforms. Preliminary findings indicate that Passinho dos Maloka materializes Exuistic principles of movement, negotiation, and invention, configuring itself as a dance-crossroads that produces meaning, visibility, and the affirmation of existence. The thesis contributes to Communication Studies by instituting an Afro-Brazilian episteme that confronts colonial epistemicide and expands the ways in which contemporary communicational phenomena may be understood.