Banca de DEFESA: ODLINARI RAMON NASCIMENTO DA SILVA

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : ODLINARI RAMON NASCIMENTO DA SILVA
DATE: 30/01/2025
TIME: 14:00
LOCAL: Online - via Google Meet
TITLE:

AND ON THIS NETWORK I WILL BUILD MY CHURCH: mediatized processualities in the production of content by internet preachers as digital influencers of faith

KEY WORDS:

Media; internet preachers; digital influencers of faith; mediatization of religion; mediatized processualities.

PAGES: 250
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

With the communicational, cultural and technological changes in society, the religious field was constituted in the media as an environment of new forms and bonds of religiosity. And its process of mediatization has acquired prominence, not only for the instrumental use of media devices, but for making these new forms of production of religious meaning phenomena that occupy the center of interest of researchers in the area of media and religion. Reiterating Braga's (2008) expression, it is "necessary to unravel the communicational" of the researched phenomena. And this was our attempt when making efforts to cut out the methodological operationalization of the mediatization of religion, opening other possible paths based on those already built by researchers in the area. Knowing that media processes are not simple results of technological mediation of religious practices, on the contrary, it is from the media environment, through its mediatized processualities, that new practices and new productions of religious meaning enter into formation. By deepening the look at and in the phenomenon of media and mediatized preaching, so as not to fall into the superficiality of nomenclatures, among them "internet", we stress the use of the expressions "internet preachers x internet preachers ", constituting a new category on the rise in the evangelical preaching market in Brazil (Cortes, 2014). The general objective of the research was to analyze the mediatized processualities of internet preachers Deive Leonardo and Pastor Antonio Junior, from the production of content on the YouTube platform, in order to understand how the mediatization of religion enables an escalation of professionalization in the instance of the evangelical preaching market to the digital influence of faith. We came to the conclusion that the production and professionalization of evangelical content, based on YouTube, institutes a new category in the evangelical preaching market, specifically mediatized, with low religious institutional interference, displaced from the process of Christian evangelization organized by religious institutions and dissociated from what we understand when we hear the expression "preacher who uses the internet to preach".

COMMITTEE MEMBERS:
Presidente - ***.960.618-** - LUCIANA MIRANDA COSTA - UFRN
Interno - 1961635 - DANIEL DANTAS LEMOS
Interno - 1319361 - JUCIANO DE SOUSA LACERDA
Externa à Instituição - ISSAAF SANTOS KARHAWI - USP
Externo à Instituição - LUÍS MAURO SÁ MARTINO
Externo à Instituição - MAGALI DO NASCIMENTO CUNHA