MODELING THE RELATIONSHIP BETWEEN COGNITIVE AND EMOTIONAL FACTORS CAPABLE OF INFLUENCING RESIDENTS' SUPPORT FOR THE DEVELOPMENT OF RELIGIOUS TOURISM
stakeholder management; perception of health risk; emotional solidarity; support for religious tourism.
This study addresses the management of the resident community stakeholder, recognizing its power of political influence and economic interest in tourism development in any destination. With this, the perceptions and emotions of residents regarding the development of tourism in their usual environment can contribute useful information to the development of strategies that allow the resilience of destinations in situations of health crisis, such as the one instigated by the pandemic of COVID-19. In this sense, this study aims to investigate the relationship between cognitive and emotional factors capable of influencing residents' support for the development of religious tourism. Two theories coming from psychology were used as a basis for this research, namely: Social Exchange Theory and Emotional Solidarity Theory. The first theory allows for the investigation of rational components and the second for those related to empathic and emotional components, which may come to influence residents' support for tourism development. In view of the survey and analysis of studies that address the theme, as well as the theories mentioned above, a systematic literature review was carried out for the theoretical composition referring to the modeling of the relationships between cognitive and emotional factors capable of influencing the support of residents for tourism development. The research is configured as descriptive with a quali-quantitative approach under the aegis of the hypothetical-deductive method. A model of the residents' support for tourism is proposed considering factors and variables supported by both theories of psychology. The data collection procedures include the use of a form with open questions and a questionnaire with predetermined sentences regarding the variables to be studied, whose answer options will follow an eleven-point Likert scale. Both research instruments will be applied with residents of a destination that develops religious tourism.