ABUSIVE PRACTICES IN THE DIGITAL MARKET: AN ANALYTICAL AND QUANTITATIVE APPROACH
Platform Economy, Consumer Law, Abusive Practices
The dissertation in question addresses the transformations in the consumer market driven by the platform economy and technological advancement, examining the repercussions of these changes in light of Consumer Law and the Federal Constitution. With the emergence of the shared and collaborative economies, the adequacy of existing legislation to protect consumers in the digital market is questioned. The study highlights the relationship between constitutionalism, freedom, and consumer protection, emphasizing the importance of balancing material equality and economic freedom. It also discusses the economic and social transformations that led to the emergence of consumer society and the role of digital consumption, highlighting consumer vulnerability in the face of abusive practices and the importance of efficient regulation for a fair and sustainable market. Additionally, the dissertation investigates abusive practices in light of the Consumer Protection Code, reinforcing the need for adequate sanctions to curb such conduct. The research concludes with a quantitative analysis of complaints registered on the Consumidor.gov website, highlighting prevalent problems in online commerce and reaffirming the urgency of effective regulation and consumer protection in this environment.