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Collective work; Cultural production collective; Media education; Inland cultural market..
This research is based on my experience with cultural production in the interior of Paraiba, in the city of Sousa, from 2011 to 2017. During this period, I explored and observed the use of networking tools, which allowed me to organize several cultural activities by both local artists and urban centers in different Brazilian states. Since the beginning of the research, I have assumed the role of participant observer, seeking to understand the process of formation of virtual groups and communities dedicated to cultural production. The main objective of this thesis is to analyze how these virtual groups are constituted, especially by recognizing the participants as collectivized subjects through the use of available social media, such as WhatsApp, Instagram and Google Apps. These media play a crucial role in the coordination and management of these groups from a distance, in addition to serving as educational tools, at the moment when control over their operations is assumed. I also investigated how the formation of these virtual groups has impacted the structure of the cultural market in the interior, observing the different uses of the available tools and how they can disrupt the established market. In addition, I analyzed how training members in the use of these tools enables remote coordination and planning, highlighting the possibilities for change in the dynamics of the cultural market.