THE INSOLENCE OF A COMPLEX THOUGHT: THE MEMES OF THE IMPEACHMENT OF DILMA ROUSSEFF
Memes. Impeachment of Dilma Rousseff. Digital society.
In this Master's dissertation, we have as a central objective to understand memes through the complexity of their forms and meanings particular to contemporary society. The so-called "memes of impeachment", produced during the vote of the Chamber of Deputies, which instituted a process for the crime of fiscal responsibility against President Dilma Rousseff, as an analytical corpus. Although comic content and superficiality are characteristics that are commonly emphasized about them, memes reflect deep aspects of a society of diverse paradoxes and means of innovation, whose senses are constructed from memories that viralize on the internet. To base our understanding of our object, we start from Gabriel Tarde's three main sociological categories (imitation, adaptation and opposition) and analyze his formation from the perspective of Bruno Latour's Theory-network theory. Another theoretical dialogue used in this analysis is the concept of joke, developed by Sigmund Freud, whereby we investigate his tendencies and techniques to capture the other through pleasure. In this perspective, we point to memes as a kind of complex thinking in which the modern spirit expresses itself, or can express itself, through cynical / kynic insolence.