TOURISM AND THE 2030 AGENDA IN RIO GRANDE DO NORTE: AN ANALYSIS OF THE MOUNTAIN MUNICIPALITIES OF AGRESTE AND SERIDÓ ORIENTAL
Interiorization of Tourism; Sustainability; Agenda 2030; Rio Grande do Norte.
Although tourism in Rio Grande do Norte is still predominantly coastal, the search for destinations in the interior of the state has grown significantly, especially in the last decade. Public policies and the idea of sustainability drive this expansion. In this context, nature and geodiversity have become essential elements in the creation of new tourism products, with emphasis on the Agreste Potiguar mountain ranges and the Seridó Geopark. This study aimed to analyze the adherence of the tourist municipalities of the Serras do Agreste Potiguar and Seridó Regional Governance Instances (IGR) to the sustainability principles defined by the 2030 Agenda, with the aim of promoting the appreciation of the location. To this end, methodological procedures such as bibliographic and documentary research, secondary data collection, application of questionnaires and interviews, and fieldwork were used. The results obtained indicated an unsatisfactory performance of the Sustainable Development Goals (SDGs), with most of the indicators showing weaknesses. Although some SDGs have shown relatively more positive results, especially those linked to the environmental dimension, all municipalities analyzed are at a low level of sustainable development. In general, the most critical indicators are concentrated in the social, economic and management dimensions. Regarding the valorization of the place, it is undeniable that the municipalities have been adopting practices that promote culture and strengthen community identity, with emphasis on artisanal production and cuisine. The most satisfactory results were found in the municipalities of the Seridó IGR, where the initiatives to valorize the place are more consistent and structured. However, significant gaps still persist, such as the low diversity of products, the limited organization of associations and deficiencies in infrastructure. Therefore, this research is essential not only for understanding the current scenario of tourism in the interior of the state, but also as a subsidy for future actions aimed at improving tourism practices, with a focus on sustainability and valorization of the place, in line with the Sustainable Development Goals established by the 2030 Agenda.