Banca de DEFESA: LETICIA VILELA AVELINO DE ANDRADE

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : LETICIA VILELA AVELINO DE ANDRADE
DATE: 20/05/2025
TIME: 10:30
LOCAL: Google Meet < https://meet.google.com/rma-ghvi-etq >
TITLE:

The informational practices of individuals in relation to the Instagram account of the Biblioteca Estadual Câmara Cascudo

 

 

KEY WORDS:

Public library; informational practices; Instagram; informational subjects; Biblioteca Estadual Câmara Cascudo.

 

PAGES: 126
BIG AREA: Ciências Sociais Aplicadas
AREA: Ciência da Informação
SUMMARY:

The constant transformations in digital technologies have played a fundamental role in mediating communication, particularly through the use of social media platforms. In this context, Instagram stands out as one of the most widely used platforms in Brazil, also impacting public institutions such as public libraries, which have begun to adopt it in their communication practices. Accordingly, this study focuses on the Câmara Cascudo State Library, which, after being closed for nine years, was reopened in a context marked by digitalization, incorporating social media as a tool to fulfill its informational and communicative functions. The objective of this research is to understand the informational practices of individuals in relation to the use of Instagram, aiming to enhance the library’s engagement on this platform. The relevance of the study lies in the ability of social media to influence informational services, especially in public libraries seeking modernization and continued relevance in the digital environment. The methodology adopted is based on an ethnographic approach, using ethnography to understand, through the lived experiences of interviewees, the dynamics of information behavior in digital contexts. The interviews were conducted with 11 individuals at the Câmara Cascudo State Library. Through content analysis, it was observed that participants primarily perceive Instagram as a space for leisure. When following the library's profile, users showed interest in content that combines entertainment and information. It was also noted that more than half of the participants did not follow the library’s account, which enabled the identification of the types of content that could attract them, such as book recommendations, historical facts, curiosities, library routines, and study tips. As a final product, the research proposes guidelines for the strategic use of Instagram by the Câmara Cascudo State Library, aiming to strengthen communication between the institution and its community, promote democratic access to information, and expand the library’s social impact in the digital environment.

COMMITTEE MEMBERS:
Presidente - 1132649 - GABRIELLE FRANCINNE DE SOUZA CARVALHO TANUS
Interna - 4894925 - ILAYDIANY CRISTINA OLIVEIRA DA SILVA
Externa à Instituição - JANICY APARECIDA PEREIRA ROCHA - UNIRIO