The fifth page: children, reading and authorship in the school booktube
Keywords: Booktube; literary reading; Media Education; children’s authorship; Early Elementary Education.
This study investigates the contributions of literary BookTube to the development of critical and creative readers in childhood, recognizing children in the early years of Elementary Education as cultural subjects, developing readers, and active agents in processes of authorship and participation. The study brings together literary reading, audiovisual language, and practices of cultural participation from a Media Education perspective, within a context shaped by cultural, technological, and communicative transformations that have reconfigured the ways meanings are read, produced, and shared. At the same time, national and international indicators reveal persistent challenges in reading education in Brazil, particularly regarding children’s engagement with literary reading. This scenario highlights the need to investigate pedagogical practices that engage with digital culture and expand meaningful reading experiences in school settings. The study is grounded in theoretical perspectives that understand reading as a cultural, social, and formative practice (Freire, 2011; Silva, 2005; Jouve, 2002), Media Education as a field that articulates education, communication, and culture (Belloni, 2001; Buckingham, 2010), and BookTube as a digital cultural practice linked to participatory culture, which broadens reading mediation through authorship and networked interaction (Jenkins, 2009; Jeffman, 2017). In this context, the main objective is to investigate the contributions of literary BookTube to the development of critical and creative readers in the early years of Elementary Education from a Media Education perspective. The research adopts a qualitative approach, guided by the assumptions of qualitative research in education (Bogdan & Biklen, 1994) and by the principles of action research and intervention research (Thiollent, 2018; Damiani et al., 2013). It is being conducted at the Early Childhood Education Center/Laboratory School of the Federal University of Rio Grande do Norte (NEI/CAp-UFRN). The methodological pathway involves the implementation of the didactic sequence BookTube: Readers on Stage, with data generated through observations, field notes, reading activities, audiovisual productions, and children’s testimonies. These materials are analyzed through content analysis procedures (Bardin, 2016), empirical episode analysis, and the stages of Situated Learning Episodes (Rivoltella, 2014). The findings indicate that BookTube constitutes a pedagogical and cultural practice that enhances children’s engagement with literary reading, strengthens children’s agency, and promotes media learning, thereby contributing to the development of reading communities in the school context.