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Banca de QUALIFICAÇÃO: CIBELLE BATISTA GONDIM

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : CIBELLE BATISTA GONDIM
DATE: 28/08/2020
TIME: 14:00
LOCAL: Google Meet: meet.google.com/sew-iszn-iza
TITLE:

MOBILE SOCIAL COMMERCE IN TOURISM: DEVELOPING A UNIFIED MODEL TO EXPLAIN THE PURCHASE INTENTION OF TOURISM PRODUCTS AND SERVICES



KEY WORDS:

Mobile Social Commerce. Intention to Purchase. Tourism Products and Services. Stimulus-Organism-Response Structure. Multi-mediation model.

 

 


PAGES: 222
BIG AREA: Ciências Sociais Aplicadas
AREA: Turismo
SUMMARY:

The increasing use of mobile devices and the advancement in the development of social media platforms have brought significant changes to the travel planning and electronic marketing process of tourism products and services. Mobile social commerce (or ms-commerce) resulted from the evolution of traditional electronic commerce (e-commerce), which started to incorporate functions of socialization and exchange of information between users, concomitantly to the adaptation of commercial transactions to mobile devices. Ms-commerce has brought advantages to consumers of tourism products and services, such as greater convenience, easier access to information, and the possibility of purchasing at any time, and anywhere. Therefore, the proposed research aims to develop a theoretical model that brings together the factors that explain the intention to purchase tourism products and services, through social media platforms accessed through mobile devices. To this end, the Stimuli-Organism-Response (S-O-R Framework) paradigm will be adopted, which has a multi-mediation structure, and aims to explain the relationships between environmental stimuli, cognitive and affective reactions in consumers, and possible responses generated. In order to identify the constructs previously adopted in other studies on the intention to purchase in the areas of social commerce, mobile commerce and mobile social commerce, a systematic literature review was carried out, following the research protocol known as ProKnow-C. After analyzing 55 studies published between 2014 and 2020, and with the aid of the NVivo software, it was possible to detect the main constructs that made up the proposed unified model. The research will follow a qualitative approach, including conducting interviews with Brazilian consumers who use social media applications (such as Facebook and Instagram), and who participate in virtual communities related to tourism on these platforms. To analyze the interviews, the technique of content analysis by themes will be adopted, allowing the emergence of new categories from the results. NVivo software will be used as support for data processing and analysis.


BANKING MEMBERS:
Externa ao Programa - 1149369 - ANATALIA SARAIVA MARTINS RAMOS
Presidente - 2001718 - LUIZ AUGUSTO MACHADO MENDES FILHO
Interno - 1149626 - MAURO LEMUEL DE OLIVEIRA ALEXANDRE
Notícia cadastrada em: 10/08/2020 22:18
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