Banca de DEFESA: GISLAINY LAÍSE DA SILVA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : GISLAINY LAÍSE DA SILVA
DATA : 30/05/2017
HORA: 15:30
LOCAL: Auditório do NEPSA II
TÍTULO:

Analysis of the Perception of Consumers of Accommodation in Relation to the Use of Online Travel Agencies (OTA's).

PALAVRAS-CHAVES:

Accommodation reservations; Consumers; OTAs; Travels.

PÁGINAS: 96
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Turismo
RESUMO:

Prior to consolidating a reservation of accommodation, there are several factors that influence a consumer, such as experiences already made, information acquired, which over time has become increasingly sophisticated. In this way, the present study aimed to analyze the perception of consumers about the use of Online Travel Agencies (OTA) to reserve an accommodation. The profile of these consumers was described, verifying the frequency of use of OTAs in relation to the type of trip, as well as comparing their opinions regarding the type of trip and the factors that influence their choice. Thus, in this research, characterized as descriptive and exploratory, with a quantitative approach, previous studies carried out in other countries, such as Law (2009) and Del Chiappa (2013) were used. In the final collection, 131 questionnaires were obtained with hotel guests in Natal / RN. Data analysis was performed through descriptive statistics, as well as comparison of means (ANOVA) to analyze and identify the objectives outlined in the research. Among the main results, it was possible to verify that the majority of respondents (59%) are part of the occasional group of consumers, followed by moderates ones (30.6%) and a small number (9.9%) of frequente consumers. Regarding the type of travel, it can be concluded that national and leisure travel are the most targeted by consumers when making reservations at OTAs. These results contributed to inferring recommendations for managers of tourism enterprises, such as traditional and online travel agencies.

MEMBROS DA BANCA:
Presidente - 2001718 - LUIZ AUGUSTO MACHADO MENDES FILHO
Externo à Instituição - MARCIO MARREIRO DAS CHAGAS - IFRN
Interno - 1160199 - SERGIO MARQUES JUNIOR
Externo à Instituição - VERONICA FEDER MAYER - UFF