Banca de QUALIFICAÇÃO: GILDYGLEIDE CRUZ DE BRITO RÊGO

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : GILDYGLEIDE CRUZ DE BRITO RÊGO
DATE: 27/08/2021
TIME: 14:30
LOCAL: https://meet.google.com/oes-evbe-njc
TITLE:

BETWEEN THE PRESENTIAL AND THE VIRTUAL: THE PERCEPTION OF PLEASURE THROUGH THE DESIGN OF EXPERIENCES IN EVENTS

KEY WORDS:

Events; Design; ICTs; Consumption; Hedonic experience;

PAGES: 80
BIG AREA: Ciências Sociais Aplicadas
AREA: Turismo
SUMMARY:

Western postmodern man, especially characterized by a large-scale capitalist consumer culture, seeks pleasure in his everyday life through meaningful experiences that are subjective and memorable. In this scenario, events, especially those demanded by intrinsic motivation of leisure and entertainment, build experiences capable of covering residents and visitors of tourist locations, or even temporarily transforming any location into a tourist destination, generating positive results in every chair productive venue for events and tourism. In order to understand the dynamics of events, whether in the face-to-face or digital universe - evidenced by technological advances and heightened by the COVID-19 pandemic - the design of experiences in events is invoked as the main market trend for the production of meaningful experiences to be consumed. In this sense, this research aims to reflect on the user's perception of events regarding the construction of their hedonic experience, from stimuli generated by experience design throughout their journey of contact with the event in both face-to-face and digital universes. To this end, the theoretical-methodological model of De Geus, Toepel & Richards (2016) and the Events Experience Scale (EES) will be applied, with adaptations for the Brazilian context of traditional cultural events, from a qualitative approach based on phenomenology and in face-to-face and virtual field ethnography (netnography). The research universe includes users of the cultural celebration Mossoró Cidade Junina – an annual June event that takes place in the municipality of Mossoró/RN. The sample will consist of interviews with users of the event during the years 2021 (virtual) and 2022 (possibly in person), chosen at random, in addition to the organizing entity - Mossoró City Hall. The collected data will be analyzed by Iramuteq (R interface pour les Analyzes Multidimensionnelles de Textes et de Questionnaires), and finally will be analyzed using data-based theory, or grounded theory, in order to find answers that will bring contributions theoretical, managerial and social. Thus, it is expected to find the relevance of the design of experiences in events as a necessary method for the realization of hedonic experiences.

BANKING MEMBERS:
Externa ao Programa - 1841981 - JOSEMERY ARAUJO ALVES
Interno - 2001718 - LUIZ AUGUSTO MACHADO MENDES FILHO
Presidente - 1530279 - RICARDO LANZARINI GOMES SILVA
Externo à Instituição - SAULO GOMES BATISTA - UERN