Banca de QUALIFICAÇÃO: MOABE BRENO FERREIRA COSTA

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
DISCENTE : MOABE BRENO FERREIRA COSTA
DATA : 17/12/2018
HORA: 14:00
LOCAL: NEPSA 2
TÍTULO:

Tourist communication in the fanpage of the City of Salvador and the production of memories about destiny: a semiotic approach

PALAVRAS-CHAVES:

tourist memories, convergences, semiotic equation, organizational communication, educommunication. 

PÁGINAS: 294
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Turismo
RESUMO:

The research concentrates a concern with the communication management of the tourist city, considering social, technological, market and cultural convergences that foment (and emerge from) interactive processes in the physical and virtual spaces, in which circulate signs that constitute collective memories. Thus, it was found in the correlation between this current moment of cyberculture and studies of the collective and digital memory support for edification of the central problematic of the thesis: how the collective memory of residents identified from interactive processes in digital networks collaborates for the management of communication organizational It was delimited as an empirical object interactive processes in the fanpage of the City Hall of Salvador, considering that these propose articulations between actions in the physical and virtual environments. In this context, the main objective of the thesis is to establish a relationship between the communication of the tourist city from interactive processes in the fanpage of the City Hall of Salvador and the production of the collective memory of residents. The specific objectives are: to develop a notion of tourist communication in the contemporary world; to draw a study on the structure of the tourist statement made available by the municipal administration in its fanpage; to construct a methodological procedure for the analysis of social memory from the interactive processes generated by the tourist communication of the fanpage of the prefecture of Salvador; to analyze the tourist memories about Salvador generated from the fanpage of the municipal government; and, finally, to develop an approach on the communication management of the tourist city. For that, a transmetological perspective was developed that starts from interviews with municipal managers and participatory and non-participatory observations in the research environ This process culminated in the construction of a systematic discourse analysis, establishing a relation between the discursive regularities of Foucault and the categories of analysis of Peirce, which was called the 'semiotic equation'. It is inferred that it is possible to identify two distinct memories about the tourist culture: idyllic, characteristic of municipal management; the drive, built by the followers gathers counter-hegenomic discourses to the tourist pleasure. It can be observed that there is a completeness between digital and social memories for the production of tourist senses, which make possible the construction of a sociodigital system. It is also verified that the structure of tourist posts in the fanpage of the City Hall of Salvador brings together journalistic, advertising and entertainment dimensions, constituting a kind of symbiotic and syncretic structural coupling. Nevertheless, it notes the functionality of the semiotic equation for the analysis of tourist memories.

 

MEMBROS DA BANCA:
Externo ao Programa - 1640014 - MARIA ANGELA PAVAN
Presidente - 1117908 - MARIA LUCIA BASTOS ALVES
Interno - 1530279 - RICARDO LANZARINI GOMES SILVA
Interno - 2806096 - WILKER RICARDO DE MENDONCA NOBREGA