Banca de QUALIFICAÇÃO: DANILO SERAFIM DA SILVA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : DANILO SERAFIM DA SILVA
DATA : 21/06/2017
HORA: 10:00
LOCAL: NEPSA II
TÍTULO:

ANTECEDENTS OF THE INTENTION TO USE PHOTOGRAPHS POSTED ON SOCIAL NETWORKS IN CHOOSING OF A TRAVEL DESTINATION

PALAVRAS-CHAVES:

Photographs, User-Generated Content, Social Media, Travel Destination, Theory of Planned Behaviour

PÁGINAS: 72
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Turismo
RESUMO:

The rapid growth and advancement of information and communication technologies, such as the internet, have provided the propagation of social media, which are primarily responsible for the diffusion of User-Generated Content (UGC). Research shows that UGC has grown considerably as more people are searching, and sharing photos and videos on Flickr and YouTube. UGC has been considered as decisive factor in the process of the choice of travel destinations. Studies shows that the most commonly form of UGC utilized for travellers is photograph. The research model is based on the Theory of Planned Behaviour (TPB) with four variables (attitude, subjective norm, perceived behavioural control, and intention), as well as other two constructs: affective and cognitive image. The study aims to analyse the use of photographs posted on social media as factor influencing the intention of choosing a travel destination in Brazil. A pilot test was conducted though a quantitative research with an online survey type data collection with 300 Brazilian respondents. With quantitative approach, the study used Structural Equation Modelling (SEM) with AMOS software version 22.0  to analyze the proposed model. Based on the results, it was verified that the seven hypotheses were confirmed with the all paths significant at the level 5% probability of error. The initial results show that the use of photographs posted in social media influence the intention of choosing a travel destination for people who plan trips. The final survey data collection with 400 participants will be held in the second half of 2017. It is expected that the results can provide important implications for strategic image management, and thus can help travel destinations in Brazil to promote the touristic image of the cities.

MEMBROS DA BANCA:
Presidente - 2001718 - LUIZ AUGUSTO MACHADO MENDES FILHO
Externo à Instituição - MARCIO MARREIRO DAS CHAGAS - IFRN
Interno - 1160199 - SERGIO MARQUES JUNIOR