Banca de QUALIFICAÇÃO: HELOYSA HELENA NUNES DE OLIVEIRA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : HELOYSA HELENA NUNES DE OLIVEIRA
DATA : 30/03/2019
HORA: 17:00
LOCAL: Sala 8 da Escola de Ciências e Tecnologia
TÍTULO:

Fruggy - A Method to Create Social Impact Businesses

PALAVRAS-CHAVES:

social impact business; intellectual property; frugal innovation; maker culture; intellectual capital management

PÁGINAS: 45
GRANDE ÁREA: Engenharias
ÁREA: Engenharia de Produção
SUBÁREA: Engenharia Econômica
ESPECIALIDADE: Economia de Tecnologia
RESUMO:

The report of the United Nations Development Program (2014) records the growth of 11% of income inequality in that world. The indeed represented that 75% of the worlds' population in 2010 was living with the same level income of 1990. After this alert, the United National - UN, gathered all the leaders in 2015 and in a joint effort created the 2030 Agenda, an initiative with 17 Sustainable Development Goals (SDGs) to eradicate poverty, protect the planet and assure that people reach peace and prosperity by 2030. Along with the 2030 Agenda, a movement towards purpose driven entrepreneurship intensified in order to create innovative solutions to social and environmental problems. These business models have different names. In Brazil are commonly referred to as Social Impact Business (SIB). According to a mapping from Pipe.Social (2017), there were more than 600 SIBs in development or operating in Brazil. Among the vast data in the report, It stands out the fact that only 2 out of 10 SIBs mention some form of technology in the development of its solution, making the possibility of scalability difficult. The fragility of the technological appropriation of brazilian SIBs is a window of opportunity for technological businesses. In this direction, the scientific-entrepreneurial effort of this work to create a methodology of open innovation from the management of intellectual capital integration. Specifically, from intellectual property assets and the Culture Maker. Based on a Design Thinking approach, tools to support and develop innovation and the Model C Canvas, specially created for the modeling social impact businesses, Fruggy - A method to create social impact businesses - was created.

MEMBROS DA BANCA:
Interno - 2353000 - ELIAS JACOB DE MENEZES NETO
Interna - 1753896 - ZULMARA VIRGINIA DE CARVALHO
Externo ao Programa - 2645969 - ANDERSON PAIVA CRUZ
Externa ao Programa - 242.135.193-68 - CLAUDIA MARIA FERNANDES ARAÚJO RIBEIRO - UERN