Banca de QUALIFICAÇÃO: FABIO MARTINS DO NASCIMENTO

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : FABIO MARTINS DO NASCIMENTO
DATA : 28/12/2018
HORA: 10:00
LOCAL: Escola de Ciências e Tecnologia
TÍTULO:

PRE-PAYMENT ACADEMY: management system of gymnastics academies

PALAVRAS-CHAVES:

 Innovation. Startup. Entrepreneurship. Entrepreneurship in gymnastics gyms.

PÁGINAS: 91
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
SUBÁREA: Administração de Empresas
RESUMO:

In a globalized economy, where competition grows rapidly across all industries, it has become essential for any organization to know what their customers crave and think. Today, customers are increasingly critical and demanding, and providing satisfaction to them is no easy task. Innovative companies, better known as Startups, have the mission of using all the technological resources and skilled manpower to develop solutions that solve the problems of the oldest organizations. Behind the Startups, we find the entrepreneurs, with a vision of the future, can solve problems of other companies or suggest improvement in the processes, products or services already existing. Gyms, like any other organization, need help to leverage business and find Startups to solve the problems of customer acquisition and loyalty. Therefore, consumer satisfaction studies are increasingly relevant today, and are widely discussed in both the academic and business communities. The main objective of this project was to develop a gymnastics gyms management application to attract and retain customers through a system that allows the purchase of credits, allowing them to be used in the partner gyms registered in the platform database. To reach the proposed objectives, the methodology adopted was the qualitative research, with exploratory and descriptive characteristics, trying to describe the factors that contribute to student dissatisfaction in gymnastics academies. The research method used will be the inductive, checking the situation of a small gym and, consequently, positioning itself on the recommendations and improvements in the system of the Prepaid Academy. The research is still under development, and does not have previous results to infer conclusions or recommendations.

MEMBROS DA BANCA:
Presidente - 1282620 - HENRIQUE ROCHA DE MEDEIROS
Interno - 1753123 - CARLOS ALEXANDRE CAMARGO DE ABREU
Interno - 1544724 - GLAUCIO BEZERRA BRANDAO