Banca de QUALIFICAÇÃO: FRANCISCO ISLARD ROCHA DE MOURA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : FRANCISCO ISLARD ROCHA DE MOURA
DATA : 16/10/2018
HORA: 10:00
LOCAL: inPACTA: Sala Richard Feynman
TÍTULO:

DESIGN INNOVATION: PROPOSAL FOR A MANAGEMENT APPROACH
OF INNOVATION

PALAVRAS-CHAVES:

Innovation, Design, management.

PÁGINAS: 93
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Desenho Industrial
RESUMO:

According to the Oslo Handbook (2006), an alert has been made in any sector of the economy, through various forms of changes in the way organizations work. However, the same happens with the movement once again accelerated, Brazil remains stagnant when it comes to innovation. The all-in-one Global Innovation Index of 2017, organized by Cornell University, together with the World Intellectual Property and Business Development School (WIPO), did not improve its performance and actions at the same time as 2016, in which a 69th place was also placed in the index. One of the reflexions that Sebrae (2017) points out is that there is a delay between years of schooling when compared to the new needs in our society. This causes a gap in terms of a way to launch through organizations and, consequently, to deliver to society. Therefore, the main purpose of this work is to propose a management approach to business and service organizations and projects based on the concepts of User Centered Design and the market perspectives that surround an organization. The researches were bibliographical and documentary research, as well as the collection of data available in the interviews of assets in the information management, as important sources of information for this area with the intention of getting closer, and consequently, to stimulate an understanding of the subject. In this way, contribute to the strengthening of business management.

MEMBROS DA BANCA:
Presidente - 1544724 - GLAUCIO BEZERRA BRANDAO
Interno - 1282620 - HENRIQUE ROCHA DE MEDEIROS
Externo à Instituição - KLEBER DA SILVA BARROS - UFPB