Banca de DEFESA: SUZYANNE DE OLIVEIRA QUEIROZ

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : SUZYANNE DE OLIVEIRA QUEIROZ
DATA : 27/09/2018
HORA: 12:00
LOCAL: Escola de Ciências e Tecnologia
TÍTULO:

MyStartup: innovation management technology for dynamic and sustainable business models

 

PALAVRAS-CHAVES:

Business Models, Tech Startup, Entrepreneur, Young Entrepreneurship

PÁGINAS: 73
GRANDE ÁREA: Engenharias
ÁREA: Engenharia de Produção
RESUMO:

A great idea to tackle a real problem is a promise of a successful business model.  However, transforming it into reality is a hard long way run. Design Thinking, Lean Startup and Scrum are included in a long list of valuable approaches that have emerged to support entrepreneurs during their journey. In this work, we investigate the process of selecting business methodologies under entrepreneurs’ perspective, focussing on tech young entrepreneurs. Our findings have pointed out that this particular kind of entrepreneur is very susceptible to get into technological traps, dedicating excessive effort to product development activities. We propose an integrated approach that targets this phenomenon, which we named active paralysis, to help entrepreneurs to identifying technological traps and work on guidelines to overcome it. We applied our approach in Brazilian tech startups of different areas and present in this the results we have achieved.

MEMBROS DA BANCA:
Externo à Instituição - CLAUDIA MARIA FERNANDES ARAÚJO RIBEIRO - IFRN
Externo à Instituição - FELLIPE ARAÚJO ALEIXO - IFRN
Interno - 1544724 - GLAUCIO BEZERRA BRANDAO
Presidente - 1753896 - ZULMARA VIRGINIA DE CARVALHO