Banca de QUALIFICAÇÃO: CARLOS AUGUSTO MACEDO JUNIOR

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : CARLOS AUGUSTO MACEDO JUNIOR
DATE: 26/11/2024
TIME: 15:00
LOCAL: videoconferência no link: a definir
TITLE:

SOCIAL MEDIA FOR PUBLIC UNIVERSITIES: A PROPOSAL FOR A COMMUNICATION GUIDE

KEY WORDS:

Organizational Communication; Public University; Social Media; Digital Social Networks

 

PAGES: 76
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

With the advent of an increasingly mediatization society (Hjavard, 2014, 2023), there has also emerged the need for public administration to adapt to this new context in order to communicate effectively with the public. In this regard, the aim of this study is to propose the development of a guide for the use of digital social networks targeted at public universities. The rationale for this proposal is that, in this context, organizations have become more exposed and vulnerable to crises (Silva and Baldissera, 2020), necessitating guidance adapted to the platforms. To develop the guide, bibliographic research was conducted on organizational communication,
mediatization, and misinformation, as well as a qualitative-quantitative study, which included distributing data collection instruments to the managers of the institutions' social media, and an analysis of twelve existing manuals. The developed technical product will assist organizations in their social media activities, enhancing their communication, image and reputation management, and preventing adversities.

COMMITTEE MEMBERS:
Presidente - 3490575 - ADRIANO CHARLES DA SILVA CRUZ
Interno - 1804830 - JOSE GUILHERME DA SILVA SANTA ROSA
Externa à Instituição - JULIANA BULHOES ALBERTO DANTAS - UERN