FLASHES FROM THE CITY OF THE SUN: THE CONSTRUCTION OF A TOURIST IMAGE OF NATAL FROM 1968 TO 1971
photography; cidade do Natal; spatial representation.
The city of Natal is now seen as one of the main tourist destinations in the Brazilian Northeast. Known as the “City of the Sun”, it stands out for its marvelous beaches, lush sea with warm waters, bathed in sunshine almost year-round. This tourist space par excellence is constructed through a combination of symbols, texts, and images published primarily from the 1960s. This paper explores how news reports from the late 1960s and early 1970s in the newspapers O Jornal (RJ) and Diário de Notícias (RJ) contributed to the construction of Natal as a tourist destination. The primary method of analysis used was a photographic reading of the different images used in the news articles, seeking to understand them not only as photo illustrations but also as objects that create their own meanings about the image-space of the city of Natal, relating them to the text-discourse present in those articles, and understanding how both texts and photos contribute to the formation of the spatial imagery of the “City of the Sun” and how it contributed to the transformation of the city's landscape in the following decade.