Banca de DEFESA: LAYRANE MAYARA LINO SANTOS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : LAYRANE MAYARA LINO SANTOS
DATE: 13/02/2025
TIME: 15:00
LOCAL: https://meet.google.com/sxd-omyh-gei
TITLE:

Cybersecurity and Corporate Social Responsibility: a challenge for Travel Techs in Natal-RN

 

KEY WORDS:

Startups. Corporate social responsibility. Data protection. Travel techs. Tourism.

 

PAGES: 100
BIG AREA: Ciências Sociais Aplicadas
AREA: Turismo
SUMMARY:

Continuous access to the internet has led to an increase in the generation of data between users and companies. This data includes information on tourist destinations, personal data, purchase history, bank and credit card details. The main characteristics of this data indicate vulnerability, due to the sensitivity of this information. This raises the question of data protection and privacy. Considering the possibility of information leaks, it is necessary to adopt measures to minimize the impact. To this end, corporate social responsibility (CSR) has emerged, which deals with aspects that companies must develop in order to be a good corporate citizen. Therefore, the aim of the research is to characterize the role of Corporate Social Responsibility (consisting of legal, economic, ethical and philanthropic responsibility) in the development of cybersecurity actions in Travel Techs. The object of study is travel techs, which are companies that offer technological solutions to improve tourism processes. The fact that travel techs offer products and services online can be considered a risk agent for data breaches, so it is important to study what actions can be taken to protect them. The methodology used is based on qualitative research supported by Bardin's (2016) content analysis, with empirical research focusing on the analysis of multiple studies based on Yin (2003). After the data was collected, it was processed using theVosviewer software version 1.6.20. The sample consisted of aspiring startups linked to business incubators in the state of Rio Grande do Norte. The main results highlight the difficulties related to cybersecurity in startups, as well as the technological aspects and actions linked to corporate social responsibility which implies data security.

COMMITTEE MEMBERS:
Externo à Instituição - ALEXANDRE AUGUSTO BIZ
Externa à Instituição - GIOVANA GORETTI FEIJÓ DE ALMEIDA
Presidente - 3142757 - GUILHERME BRIDI
Interno - 2001718 - LUIZ AUGUSTO MACHADO MENDES FILHO