Banca de QUALIFICAÇÃO: JESSYCA RODRIGUES HENRIQUE DA SILVA

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : JESSYCA RODRIGUES HENRIQUE DA SILVA
DATE: 01/03/2023
TIME: 14:00
LOCAL: Nepsa II / CCSA
TITLE:

EMPOWERED TO LEARN: THE ROLE OF ORGANIZATIONAL CULTURE FOR THE EMPOWERMENT OF HOTEL EMPLOYEES IN E-LEARNING PRACTICES

KEY WORDS:

Organizational Culture; Psychological Empowerment; Acceptance of Elearning; Hospitality.

PAGES: 111
BIG AREA: Ciências Sociais Aplicadas
AREA: Turismo
SUMMARY:

: As a result of digital transformations and changes in educational processes that support a more autonomous and liberating education, the concept of online learning (e-learning) emerges as an alternative to promote training, development and education actions for people. E-learning places the student as the protagonist of the training process, but these modern methods will not be fully effective if users are inclined not to accept these technologies. Although studies have been devoted to investigating the adoption of e-learning in formal education institutions - basic to higher education - there are few studies that have focused on the factors of its acceptance in the corporate environment, especially tourism. In this context, this thesis aims to integrate theories from the field of organizational management, psychology and education, to analyze the acceptance factors of e-learning in hospitality, namely: Competitive Values Framework; Psychological Empowerment; and, the Unified Theory of Acceptance and Use of Technology. Therefore, the main objective is to investigate the relationship between organizational culture and psychological empowerment for accepting the use of e-learning in hospitality. This is a multiparadigm research, with an explanatory-sequential research strategy, with a quantitative and qualitative approach. The field of study will consist of a hotel chain that provides online learning and the target audience will be employees from different functions in the hotels. The first stage will include a survey through the application of questionnaires with employees who have already taken online courses provided by the institution; the data will be analyzed in the light of statistical analyzes and Structural Equation Modeling (SEM), supported by the Statistical Package for the Social Sciences (SPPS). Subsequently, the research will be conducted with qualitative analysis through the application of interviews and content analysis. Finally, it is expected to find associations and influences between the dimensions of the proposed theories, which help to explain the causes and factors that lead to the acceptance and use of e-learning, contributing to better management practices in hotel learning, and consequently, a better training and development of employees.

COMMITTEE MEMBERS:
Presidente - 2568265 - LEILIANNE MICHELLE TRINDADE DA SILVA BARRETO
Interno - 2001718 - LUIZ AUGUSTO MACHADO MENDES FILHO
Interno - 1160199 - SERGIO MARQUES JUNIOR
Externa à Instituição - LYVIA CAMILA FERNANDES MADRUGA BARROS - UFPB